PRIVACY POLICY

We are committed to protecting and respecting your privacy.  This Policy sets out the basis of:

  • What personal data we collect and why
  • What we do with your personal data
  • How we secure your personal data
  • How you can change or delete your personal data

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Definitions

‘Site’ - means the public areas of prettyswish.co.uk and prettyswish.com

‘Service’ - means the restricted area accessible via registration.

‘User’ - means a person who uses our site or has registered to use our service.

‘Personal Data’ - means any information that can personally identify an individual. 

What Information We Collect

The legal basis in which we process information we collect is in order for us to provide the Service outlined in our Terms & Conditions (above) and is in our legitimate interests which are further explained in ‘How We Use The Information Collected’ section of this Policy. 

We may collect and process various forms of information when you use our Site or Service:

‘User-Provided’ Information - When you use our Site or Service, you may provide Personal Data and we as a result, may collect this. Personal data is any form of information that can identify an individual for example, name, email address, mailing address, and credit card or other billing information. Examples of when this information may be provided include, but are not limited to, when you register to our site, subscribe to our newsletter and when you have contacted us. 

‘Automatically Collected’ Information - If you use our Site or Service we may automatically collect information about your computer, including, where available, your IP address, operating system and browser type. We achieve this by using cookies and other forms of technology. All of the information that is automatically collected is statistical data about our Users browsing actions and patterns. 

‘User Collected’ Information - We may collect personal data to ensure full functionality of the features provided depending on how you, the User, use our Service. For example, we may store names, mailing addresses and contact numbers (amongst other information) of our customers so we can can fulfil any orders that are placed through our Service. For this purpose, Pretty Swish is the data processor. 

How We Use The Information Collected

We use the information that we collect in a variety of ways during the provision of our services and operation of our business, including the following:

Operations

  • To ensure that all the features we provide are available, functional and maintained.
  • To carry out our obligations arising from any contracts entered between you and us
  • To carry out any business essential administrative processes
  • To allow you to participate in interactive features of our Service, when you choose to do so
  • To enhance the Service we provide by developing new features, and improving functionality of existing features

Communications

  • To enable our team to provide support to Users when requested or required to do so
  • Investigate any issues that arise from using our Service
  • To notify you of any changes to our Service
  • To provide any information you have requested or that we feel may be of genuine interest to you. These include updates about the services we offer, offers and general business information which may or may not be connected to third parties we work with. You have the right to opt-out of receiving any promotional information as detailed below under ‘Your Rights’ of this policy. 

Analytics 

We use Google Analytics to measure traffic to our Site and understand how Users move around and use our Service. We use this information to enhance the Site and Service we provide to ensure that Users get the best experience possible.  The information gathered also enables us to improve these features in the future. All of the information we collect from Google Analytics is aggregate and will not be disclosed with any other third parties. 

By agreeing to this Privacy Policy, you agree to the use of Google Analytics. Google may use the data collected to assess activity on our site. As Google is a separate entity to us, it has its own privacy policy which you can choose to review. Further information specific to Google analytics and how they secure the data collected can be found here.

How We Store The Information We Collect 

When your information is submitted to us, we use it to ensure that appropriate security measures are in place to ensure your information is protected. These safeguards are implemented to ensure that personal data in our possession is not subject to any unlawful forms of processing which include accidental loss, unauthorised access or disclosure. Our Site and Service have Secure Socket Layer (SSL) encryption present.  Our team are trained to ensure that all administrative processes are followed to ensure that your data is handled and processed accordingly. These measures are regularly reviewed to ensure that your personal data is being stored in the most secure way possible. 

The data we collect from you may be processed, transferred and stored using various services integral to our business operations. These services may be based in locations outside of the European Economic Area (EEA) and only the essential and necessary data will be provided to them for them to fulfill their purpose. Data may also be processed by a member of staff operating outside of the EEA who works for us. Such staff may be engaged in, amongst other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data to us, you agree to this transfer, storing or processing. 

We have ensured that all services we use to transfer, store and/or process data, in or outside EEA, have been verified to ensure that they are compliant with the European Union’s General Data Protection Regulation (GDPR) and any other respective legal framework that applies to that particular service.

Further to this, we will continually monitor said services to ensure compliance is still being achieved at any given time and the data they hold is stored in a safe and satisfactory manner using the most up to date security measures. We will, to the best of our knowledge, not process, store or transfer any data to any service that does not comply with the GDPR or have adequate security measures in place to protect your personal data. 

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.